Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization).
(02:46) Turning dire circumstances into success
(06:23) Natasha’s advice for anybody who wants to start an event planning business
- The importance of grit, resilience and perseverance. Defying the status quo
- Systems and processes are crucial for entrepreneurship. Avoid at your own peril
- The challenges of hiring and people and what to look out for when you decide to do it
(09:43) Best steps for CEOs for interviewing and on-boarding people to your business
- How to be very clear about your business vision and core values
(11:05) The CEO has to live, breathe and sleep their company vision in both personal and professional life
- As a CEO, how to think outside of your ego and outside of your experience
(13:13) Success story of Natasha scaling her business
(16:18) The best business shortcut is simply to DO THE WORK.
- Every level has a new devil. Procrastination and impostor syndrome haunt people at all levels
(19:17) What are some ways for a growing business to create digital ease and efficiency?
(20:34) Many businesses suffered during the pandemic. What bottlenecks to remove to improve results?
(22:40) Clients success stories from Google, Apple, LinkedIn
(24:52) What is the #1 core value for Natasha? Perfection is unachievable, excellence is not
(26:31) Raise your prices until your clients start to push back
(28:04) How to conquer impostor syndrome even when you achieve great external success
(30:37) Closing thoughts and further resources
Connect with Natasha Miller
Relentless: Homeless Teen to Achieving the Entrepreneur Dream
https://therelentlessbook.com/
Website
www.NatashaMiller.com
Connect with Sonja
Website: https://linktr.ee/sonjamartinovic
Email: sonja@pursueyourtrueself.com