The Vault with Sonja Martinovic

Go from invisible to in demand by effectively using PR w/ Lisa Simone Richards

Episode Summary

Lisa Simone Richards is a PR & Visibility Strategist for online coaches who want to get seen everywhere. Through her free workshops, masterclasses and mentorship program, she gives you the insider secrets on how to get exposure and reach more people without spinning on social media or wasting more money on Facebook ads. Her clients learn the lather-rinse-repeat formula for more visibility which makes them more sales. They go from invisible to in-demand getting interviewed on top podcasts, partnering with big names in their industry and building their authority expert status getting featured on major media like FOX, NBC, Forbes, Inc., and more. On weekends you can find her playing in the kitchen with her husband, petting ALL the dogs in the park, and watching way too many fashion styling videos on YouTube.

Episode Notes

What's in this episode:

• Three ways for getting yourself out there: paid media, social media and EARNED media
• What is earned media aka using other people's networks to your advantage
• Some of the biggest PR myths DEBUNKED, including:
• PR is just advertising, PR is not good for generating sales, PR is only useful when you have a very unique brand
• How to identify whether PR is for your brand or not
• An overview of some the hottest PR trends in 2022 
• Some PR pro tips for complete beginners  
• and more! 

Connect with  Lisa Simone Richards
 

Get the Word Out Workshop
 www.finallygetthewordout.com

Podcast Pitch Template
www.theperfectpodcastpitch.com 

 How Should I Get Visibility as an Online Coach

www.lisasimonerichards.com/quiz

Connect with Sonja

Sell more in your your coaching business, live Masterclass:

https://www.sonjamartinovic.com/YourWinningNiche

Website: https://linktr.ee/sonjamartinovic

Email: sonja@pursueyourtrueself.com